Bridging the gap between industry-leading expertise and a digital presence
Case Study Coming Soon
Context
Reproduction Specialty Group (RSG) was founded in 2012 and is now the country's largest small ruminant reproduction business, offering cutting-edge breeding services, genetics, and veterinary care to producers nationwide.
Goal
Bring the same standard of innovation RSG applies to their science into the tools their people use every day.
Pain Points
01
Excessive manual processes
A fragmented multi-screen experience that made completing even simple tasks unnecessarily complex
02
03
A steep learning curve that created friction for their team daily.
My Role
Duration
Lead Designer
9 months
Tools
Figma/Figjam